In recent years, Georgia has
become a competitive tourist destination, the World Bank report says.
The report says that the country can increase revenues from
the tourism industry, in particular, through winter resorts, business tourism
and spa destinations.
According to experts of the
World Bank, one of the main problems in the tourism industry is a shortage of
qualified personnel, as well as a poorly
developed road and aviation infrastructure, the opacity of bilateral aviation agreements
and insufficient implementation of regulations in the field of ecology.
The World Bank believes the
country needs to intensify work in this regard and to adopt more stringent regulations.
"Georgia is a low-budget direction
with a quite cheap labor force. The
tourism industry is promoted by a liberal visa policy and a large number of
casinos that attract citizens from neighboring countries, where gambling is banned,"
the World Bank says.
At the same time, the
international financial institution expects an increase in the number of wealthy
tourists from Russia, the European Union and the Middle East.
"Prices for hotel
services in Georgia are much lower than in other countries, and this is its
competitive advantage," the World Bank says.
WB experts say the tourism
industry is very attractive to promote
the growth of other sectors of the economy.
At the same time, there is a
serious gender imbalance in the tourism sector as the salary of women working in tourism is
about 58% of men's salaries.