In 2017, Georgia
has exported a record amount of wine over the last 30 years thanks to
coordinated cooperation of the relevant governmental structures in
the wine industry and viticulture sector.
According to the
National Wine Agency, in 2017 Georgia exported 76.7 million bottles (0.75
l), to 53 countries which is 54% more than in 2016. Total exports
amounted to $ 170 million that is 49% more compared with the same
period in 2016.
observed in the following countries: China - 43% (7 585 407 bottles),
Russia - 76% (47 778 920), Ukraine - 46% (8 502 554), Poland - 15% (2 676 440),
Latvia - 20 56% (457 920), Germany - 38% (404 538), Israel - 150% (213 074),
Mongolia - 82% (168%), Belarus - 56% 162), France - 178% (99 796), Azerbaijan
75% (141 294) and others.
The top five
exporting countries are Russia (47 778 920 bottles), Ukraine (8 502 554), China
(7 585 407), Kazakhstan (3 322 867) and Poland (2 676 440).
According to the head of the National Wine
Agency, Giorgi Samanishvili, in 2018 the main priority of Georgian winemaking
will be the growth of exports to new markets.
"The Russian direction should be preserved, since
it is a very large market where Georgian wine has long been well known, but we
should not depend only on it. Despite a significant increase in sales in
Russia, we are looking for new markets, "he says.
Samanishvili notes that says the second priority is to
maintain a stable level of exports in the coming years.
"We see a very significant increase in exports and do not expect further growth. Now
we focus mainly on further growth of wine quality," he explains.
Apart from that, geographical
priorities are also changing - if in recent years the focus has been on the Southeast
Asian countries (Singapore, Hong Kong, China, South Korea, Japan), in 2018 we’ll
focus on the growth of sales in the
For this purpose,
the agency intends to hold marketing events in the United States to continue last
"In 2017, Georgian winemakers
took part in the Boston wine and spirits exhibition, as well as in
international exhibitions of natural wine in New York and Los Angeles. Days of
Georgian wine and tastings were held in the American cities, including in the building of the US Congress.
American importers and sommeliers had an opportunity to get acquainted with
Georgian wine. Now we have a 56% increase in sales in the US – a total of 457,920
bottles of wine have been exported to the United States," says Giorgi
He believes Georgian wine exports to the United States have a great growth potential, the United
States are the world's largest consumer
of wine – they drink 3 billion liters of wine per year.
"We hope that
2018 will be a turning point, and Georgian wine will take a more respectable
niche in the American market. We focus
on an average ($ 10-15) and slightly above the average ($ 15-25) segments, and
most likely exports will be doubled to 1 million bottles in 2018," the
head of the Agency concludes.
exported 18,4 million bottles (0,5 l) of brandy to 26 countries
worldwide, which is 78% more than in 2016. Total exports amounted
to $ 39.4 million , a growth of 70%.
All in all, revenues from wine, brand, chacha, tapping
brand, winemaking and brandy spirits amount to $ 283.8 mln - growth has reached
46% compared with 2016.