Based on February 2024 data, there are 3,198 registered accommodation providers in Georgia, with the largest concentrations thereof in Samegrelo-Zemo Svaneti (19%), Tbilisi (17%), and Adjara (15%).
In August 2024, the average price of a room in Georgia was GEL 184 per night for a 3-star hotel, which was 2% higher compared to the corresponding period in 2023. The average price was GEL 272 for a 4-star hotel (-2% YoY) and GEL 114 for a guesthouse (-12% YoY). For 5-star hotels, the average price was GEL 586 per night, which was 8% higher compared to August 2023.
During April to August 2024, trends in average hotel prices in Georgia differed across categories. Average prices declined for 3-star hotels (-1% YoY) and 4-star hotels (-1% YoY), with a slight increase only in summer months compared to the corresponding period in 2023. The most notable and consistent growth was observed in the 5-star hotel category (10% YoY). In contrast, prices for guesthouses declined (-4% YoY).
In Adjara, from April to August 2024, average hotel prices increased for 3-star hotels (5% YoY), 5-star hotels (10% YoY), and guesthouses (13% YoY). In contrast, the average price for 4-star hotels declined by 15% YoY.
Hotel prices in Adjara are characterized by significant seasonality across all categories, with a peak in the summer months (July and August) and the lowest prices in the winter months (January and February). Notably, 5-star hotels have the most significant price fluctuation, with sharp increases during the peak summer months, indicating high demand, while guesthouses exhibit the least fluctuation.
In Tbilisi, from April to August 2024, average hotel prices declined for 3-star hotels (-2% YoY) and guesthouses (-24% YoY). This decline may be due to the growth in the number of hotels, outpacing the rise in tourist numbers in Tbilisi. The demand-supply imbalance is particularly evident in non-branded hotels. In contrast, the most notable and consistent growth, similar to a trend observed for Georgia overall, was recorded in 5-star hotels, with the average price increasing by 23.4% YoY. The average price for 4-star hotels also rose, though at a lower rate of 7% YoY.
Hotel prices in Tbilisi also show seasonal fluctuations, but less pronounced than those in Adjara. In addition, Tbilisi consistently has higher average hotel prices across all categories compared to Adjara, with the most pronounced differences observed in 5-star hotels and guesthouses.
