The energy drinks market in Georgia is growing every year. Currently 50 products are sold in the country while consumption of energy drinks increased by 60% in 2017 compared to 2016.
Three brands, Boom, XL and Red Bull, control 75% of the market ; the rest account for only 25%.
Cheap drinks which price ranges within GEL 5 account for 77% of the market, within GEL 5 -10 - 8% and expensive drinks which cost GEL 10 or more - 16%.
75% of energy drinks are sold in Tbilisi. Three most popular brands, Boom, XL and Red Bull account for 75.5% of all sales in the capital , in the regions - 73.5%