Over the past two years, significant investments have been poured in fitness sector, that it is not enough a large part of the population to switch to a healthy lifestyle , Giorgi Putkaradze, Director at "Reformer Fitness," said on air of the radio station "Commersant."
in his words, that the political tension in the country adversely affects both the fitness sector and the overall business environment.
The post-pandemic period saw notable growth in the fitness sector, driven by an influx of people into Georgia due to the Russian-Ukrainian war,
that led to excessive investments in the market. If there are no changes in taxation and the political situation is not stabilized, not only our industry but any sector could face a significant crisis,” says Putkaradze.
According to the director at Reformer Fitness, fitness sector in Georgia mainly exists at the expense of foreign citizens.
All the growth evident in the figures is a result of foreign citizens coming to Georgia and spending their savings in our country. This situation has not led in tax relief. Sooner or later, this war will end, our guests will return to their home countries, and new businesses will experience a crisis.
Over the past two years, there has been substantial investment in fitness, and even if a significant portion of the population switch to a healthier lifestyle, it still may not be sufficient. Due to economic difficulties, Georgians now have other priorities," Giorgi Putkaradze points out in an interview with "Commersant."
