Apple is once again the world’s most valuable brand. Brand Finance, the world’s leading brand valuation consultancy, values Apple’s brand at USD574.5 billion for 2025, keeping it ahead of its closest rival, Microsoft, valued at USD461 billion. Except for 2023, when Apple briefly trailed Amazon by a margin of just 1%, it has held the top spot as the world’s most valuable brand since 2021.

According to Brand Finance’s Global 500 2025 research, 4 out of the 5 most valuable brands in the world are technology brands:

Apple: brand value of USD574.5 billion, up 11% from 2024

Microsoft: brand value of USD461.1 billion, up 35%

Google: brand value of USD413.0 billion, up 24%

Amazon: brand value of USD356.4 billion, up 15%

Walmart: brand value of USD137.2 billion, up 42%