With the support of the National Wine Agency and organized by the agency's contractor, the American marketing company "Colangelo & Partners," Georgian wine was presented at the "San Diego Food + Wine Festival" in San Diego, USA.

The event included professional Georgian wine tastings and a masterclass entitled: "Wines of Georgia: Ancient Roots, Modern Sips." In total, the festival featured about 30 wines from various companies.

The "San Diego Food + Wine Festival" is one of the most famous events in the wine and culinary field, named the best festival by "USA Today" readers in 2023 and 2024. Along with hundreds of wine producers, the festival brings together famous chefs, sommeliers, wine experts, trade representatives, and consumers.

Such consumer-oriented events are important for the promotion of Georgian wine and the subsequent increase in demand for it in the strategic US market.

The National Wine Agency is implementing the Georgian wine marketing campaign in the USA in cooperation with the largest American marketing company "Colangelo & Partners". As part of the campaign, tasting seminars are held for wine professionals and wine trade representatives in various cities of the USA; Georgian wine is presented at international exhibitions; wine tours to Georgia are organized for media, sommeliers and sales representatives, which helps to better introduce and promote Georgian wine in the American market.

With the financial and organizational support of the National Wine Agency, Georgian wine was presented at the following events in the United States this fall: the large-scale Georgian wine tasting "Wines of Georgia Grand Tasting" (Los Angeles), the international wine festival "Karakterre" (New York), the international wine exhibition "Orange Glou Fair" (New York), the first Georgian amber wine festival "Amber Georgia" (New York), the international natural wine exhibition "RAW Wine NYC" (New York). Also in the fall, two wine tours to Georgia were held for American wine professionals.