Nintendo of America president and chief operating officer Doug Bowser has announced his retirement from the role, effective at the end of the calendar year. Devon Pritchard, who joined Nintendo in 2006 and has served as the leader of the Sales, Marketing, and Communications division since 2021, has been named as Bowser's successor.
Bowser joined Nintendo in 2015 as vice president of sales and marketing, before receiving a promotion to senior vice president of sales and marketing in 2016. In 2019, then-president and COO Reggie Fils-Aimé announced his retirement, and Bowser was named his successor. Although Fils-Aimé ushered Nintendo of America from its disappointing Wii U era into the prosperous Switch era, Bowser oversaw the tail end of the Switch era, which also saw rapid expansion into the film and theme park industries, as well as the start of the Switch 2 era.
Bowser's retirement is effective on December 31, 2025.
