International visitors reached 1.5mn in 4Q25, up 8.3% y/y. This growth was driven primarily by tourists, which rose 10.5% y/y to 1.2mn, while same-day visitors increased only marginally by 0.5% y/y to 0.3mn - Galt&Taggart report reads.
Growth in 4Q25 was supported by strong inflows from Israel (+33.8% y/y), neighboring markets led by Russia (+7.4% y/y), the EU (+17.0% y/y), and China (+42.8% y/y). Meanwhile, visitor growth from India slowed in 2H25, easing to 4.5% y/y in 4Q25 from 31.4% y/y in 1H25. This likely signals a transition toward a smaller but higher-spending visitor segment.
Meanwhile, visitors from Kazakhstan (-5.8% y/y) and Iran (-4.3% y/y) continued to decline in 4Q25, reinforcing the ongoing negative trend observed throughout 2025.
Overall, in 2025, international visitors grew by 6.2% y/y to 6.9mn, with tourists up by 8.4% y/y to 5.5mn and same-day visitors down by 2.2% y/y to 1.3mn.
Tourism revenues amounted to US$1.1bn in 4Q25, marking a 9.2% y/y increase. Growth was led by Israel (+37.0% y/y), followed by the EU (+26.6% y/y), neighboring markets excluding Russia (+17.8% y/y), and Asian markets. Notably, despite solid visitor inflows from Russia, revenues fell 23.7% y/y in 4Q25. Receipts from Iran were broadly flat (-1.2% y/y), despite a decline in visitor numbers.
Overall, in 2025 tourism revenues were up by 6.0% y/y to US$4.7bn.
