Due to not very warm weather in May and June, the ice cream season started relatively late, for this reason, producers are just beginning to sum up the first results of the season.
The main expectations are still related to the hot season, this summer manufacturers forcast sales growth compared to the same period of last year.
Mariam Uchaneishvili, Director of GeGelato ice-cream café network, annual revenue is expected to grow 1.5-fold.
“The current season started much more actively than last summer mainly due to an increased number of customers. We have good expectations for the current season, and we think that revenues will increase 1.5-fold compared to last summer, which is the minimum we expect this year. Growth in demand for ice cream from corporate consumers also causes an increase in sales both on the ice-cream market and on the market as a whole,” she stresses.
