Local spice company Ojakhuri reports sales growth and continues to adhere to its customer-oriented strategy.
As the company’s marketing and public relations manager Salome Neparidze explains, by the end of the year the company is expected to see a 15% growth thanks to customer loyalty and quality-oriented strategy.
Our daily task is to bring clean, healthy and natural products to consumers. Demand for local products is steadily increasing, and this trend is particularly noticeable in the range of beneficial products, including chia, milk and sesame. According to the latest data, on these three positions we see an increase of 10% compared to last year», - notes Salome Neparidze.
In her words, Ojakhuri team is constantly working on expanding the range. In the near future it is planned to launch new products that will further strengthen the company’s position.
«Our company fully meets the requirements of the market. By maintaining high standards and expanding the partner network, we create an environment where reliability and quality are key values», says Neparidze.
«Ojakhuri» claims that Tbilisi is the leader in sales geography, although there is a seasonal high demand in Adjara.
The company’s strategy includes expansion of both product range and partner network. Recently, Ojakhuri products are presented in leading traditional shops, supermarkets, as well as in stores selling fruits, vegetables and meat. An important partnership has also been established with the «Socar» network that uses high-quality Ojakhuri mustard for hot dogs. The spice market is becoming more dynamic. We are ready to be in the vanguard of these processes, to be even closer to the consumer, offering healthier choices and innovative approaches,» - Salome Neparidze, marketing and public relations manager stresses.
