This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.

OpenAI is rolling out shopping features within ChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their query or questions.

What is shopping in ChatGPT. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you might be interested in. Plus, ChatGPT will link directly to webpages where users can buy the products. These shopping results are not paid ads, nor does OpenAI make a commission on any sales.

The data comes from structured metadata from third-party websites and data feeds.

What it looks like. Here is a screenshot of the interface, where you can see a product grid, with pricing, descriptions, photos, retailers like Walmart and buy now buttons.

Shopping in ChatGPT is rolling out now across ChatGPT for ChatGPT Pro, Plus, and Free users, as well as logged-out users globally.