Google’s brand value grew by 57% over the year and reached $1.5 trillion. Analysts attribute this jump to the active development of generative artificial intelligence, the launch of new models and the large-scale integration of Gemini into the company’s services, including the search engine. Additionally, huge investments in data center infrastructure contributed to the growth.
Apple ranked second with a brand valuation of $1.4 trillion, showing a year-on-year growth of 6%. The company previously topped the ranking from 2022 to 2025, and previously held the top position for seven consecutive years until 2015.
One of the most notable newcomers to the ranking was Anthropic, which entered the top 100 for the first time and immediately took 27th place with a brand valuation of $96.6 billion. At the same time, OpenAI showed the highest growth rate among all participants – 285% per year. Only BlackBerry grew faster than the brand in 2008.
