The total FMCG market revenues increased at a faster pace than anticipated in the current year, however, stabilization of the growth rate is still to be expected in the short term period- TBC Capital review reads.
Modern trade has been on a rise in the past years, while traditional trade has remained more or less flat since 2022. In a three-year outlook modern trade volume is expected to surpass traditional trade.
Price is the key criteria for Georgian consumers in selecting where and what groceries to buy.
The traditional FMCG trade remains popular for certain types of products like fresh fruits and vegetables, cheese, and meat.
Throughout the years the modern grocery retail’s growth rate exceeded traditional FMCG’s growth. The trend is expected to be sustained in the short term period.
The relatively slowed down growth of revenues, paired with accelerated inflation points to a slowed down real demand. The decreased LfL sale dynamics is a strong sign of fierce competition.
In the first nine months of 2025, the top five market participants were responsible for upto 87% of total modern grocery retail revenues.
After the stabilization of major cost categories, the profitability ratios of Georgian grocery retailers have improved in 9M 2025.
