As a result of the deal concluded between Zedazeni Group and Daily Group in the Georgian market, the largest business alliance was formed, the shareholders of which became the partners of Daily Group and Zedazeni Group.
The company formed by the alliance immediately became a leader in the retail, beer and soft drink markets, the synergy created great potential in logistics. Daily Group is one of the leading companies in the retail business, which operates as Spar, Ioli, Daily, Kalata and Gvirila chain supermarkets. The largest alliance formed in the retail market this year by merging Daily and Spar was associated with this group.
"Zedazeni Group" owns 100% of the shares of "Georgian Brewing Company" and a controlling stake in the supermarket chain"Magniti". According to Sophio Kashakashvili, Chairman of the Retail Association, this alliance will boost healthy competition and a high level of service on the trade market.
“This alliance will be very positive for the sector because as it will boost quality improvement and competition. The more competitive the sector, the more profitable the consumer will be.
As for prices, the merge will only bring benefits, since we expect that customers will be offered a more competitive price. In order competitors to catch up, they will have to offer consumers low prices as well," Sophio Kashakashvili says in a conversation with Commersant.
