The increase in the average export price indicates that Georgian wine is strengthening its position in the premium segment.

In 2025, the average export price for a liter of Georgian wine had climbed from $2.91 in2024 to $2.98.

In terms of strategic markets, the average export price per liter of Georgian wine is highest in the United States of America and stood at $ 6.17 followed by Japan with $5.77, South Korea at $5.26, the United Kingdomat with $ 5.19, Germany with $4.73,China - $ 3.14, and Poland with $2.50.

The National Wine Agency is actively working on further improving the quality of Georgian wine, that will boost an increase in the average export price. Georgian wine, amid a high competition in the global market, must undoubtedly be special, of the highest quality with unique properties. We need to start taking care of all this from the vineyard to the entire production process,” Levan Mekhuzla, Chairman of the National Wine Agency, says.