ICR Group postponed bringing the Italian brand REPLAY into Georgia until 2024.
According to Kakha Khazaradze, the chairman of the company’s supervisory board, the brand’s return to the country was planned this August, but it took a long time to find the location and the opening was postponed until March next year.
"The contract has been signed, but the location is being agreed with the brand that delayed the process. Finally we reached an agreement, we agreed on a specific place in Tbilisi, but at this stage we will leave it confidential.
Replay store was in Georgia about ten years ago, but it went out of the market and now we are bringing this brand back. In fact, it is a competing brand of Diesel", says Kakha Khazaradze
Replay store was opened in Georgia about ten years ago, but left the market and now we are bringing this brand back. In fact, it is Diesel’s rival brand", says Kakha Khazaradze.
According to the agreement, ICR Group undertakes to open three Replay brand stores in Georgia within 3 years.
ICR Group is one of the largest retail companies
in Georgia. The group started operating on the Georgian market in 1993. The group brings together international brands of shoes, clothes, accessories, furniture and food facilities.
