"The demand for cosmetics in Georgia is experiencing growth and is expected to keep growing in the future," Mariam Khutsishvili, founder of HEAN Georgia, said on the "Commersant" radio program.
In her words, nowadays, cosmetics are not just a necessity but also a way to express oneself.
The beauty industry globally is one of the fastest-growing sectors. Projections say this growth will continue in the following years. Today, cosmetic products are far more than just a necessity; they become a tool for self-expression.
"Demand for cosmetics is also on the rise in Georgia. We (HEAN Georgia) introduced the country's first concept stand, and as we monitor the trends, we're seeing a consistent increase in demand for various products. It's obvious that the growth of online platforms, including Instagram, TikTok, and so on, has also fueled this trend," Mariam Khutsishvili points out.
