Former President Donald Trump on Saturday launched a line of high-top sneakers selling for as much as $399, following up on the release of his digital trading cards and mug shot apparel, as the billionaire 2024 GOP frontrunner grapples with nearly $450 million in penalties in three civil cases.

Trump said in a brief speech at Philadelphia’s Sneaker Con—a convention that caters to fans of sneakers—the shoes are “something [he’s] been talking about for 12 years.”

Trump appeared with a pair of the shoes in front of banners for a website called, which lists “never surrender” high-top gold-colored sneakers for $399—matching Trump’s “never surrender” mugs, t-shirts and posters for sale on his website, a lineup that features Trump’s mug shot from Fulton County Jail.

The site also lists a red version of the shoe—called the “T - Red Wave”—and a white “POTUS 45” edition, each selling for $199.

It also features a so-called Victory47 cologne, encased in a gold-colored bottle depicting Trump’s head on the cap, for $99, as well as a Victory47 perfume for the same price.

The shoes become available for sale on Wednesday at noon.