Swedish music streaming giant Spotify saw its user numbers peak last quarter, driven by its year-end “Wrapped” campaign, which rounds up stats and listening highlights for users and new features on its free tier.
The company said it saw a record 38 million new users in the fourth quarter, taking its total to 751 million monthly active users, up 11% from a year earlier. Paying subscribers increased by 10% to 290 million in the quarter.
Spotify said the “Wrapped” campaign resulted in more than 300 million engaged users and 630 million shares on social media in 56 languages.
Revenue came in at €4.53 billion ($5.39 billion), about 7% more than a year earlier, thanks to an 8% increase in subscription revenue. However, the company’s ad-supported business saw revenue dip by 4% to €518 million ($616.6 million). Gross margin, an important metric investors watch for indications of improvements to Spotify’s profitability, improved by 83 basis points to a record high of 33.1% as the company sold more ads for podcasts and music.
The company expects to reach 759 million users and 293 million paying subscribers in the current quarter.
