The global smartphone market has experienced its fair share of ups and downs over the past two years. After consistent declines in the first three quarters of 2023, the market rebounded in the fourth quarter and has shown steady, albeit modest, growth ever since. The trend continued in Q3 2024 as approximately 316.1 million smartphones shipped globally, with an increase of 4% YoY. On a quarterly basis, the shipment grew an impressive 10.8%, according to the latest data from IDC.
However, in contrast to the trend, Samsung emerged as the only company among the top five that witnessed a decline in smartphone shipments worldwide during the September quarter. The Korean giant has been struggling to attract customers for its smartphones, as the shipments have steadily fallen since the start of 2023 till Q3 2024. Even in Q2, the brand attained only a negligible 0.7% YoY growth in shipments.
Let’s dive deeper into the performance of the top five smartphone players in Q3 2024.
