Samsung and Apple gain share at the top while the mass market contracts sharply.
The global smartphone market shrank 6.7% year-on-year to 277.5 million units in the second quarter of 2026 (2Q26), according to the preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, The memory crisis continues to disrupt the smartphone market with unprecedented costs and strained supply, with Q2 2026 marking the second quarter of consecutive year-on-year decline.
