In March 2025, according to data from TBC Bank’s payment channels, consumers increased their overall spendings and made more transactions compared to March 2024- TBC Capital review reads.
In the leisure sector, particularly in hotels, spending grew by 16%, which was driven by non-residents’ increased spending. Non-residents’ average transaction in hotels was approximately 3 times higher compared to residents’ figure this month.
In March 2025, an annual increase of 38% was observed in non-cash spending in restaurants, while the average transaction stands at GEL 30. During the same period, the average non-cash transaction volume by non-residents in restaurants is almost 4 times higher than the residents’ figure.
Consumers spent 30% more on apparel and accessories in March 2025 compared to the previous year. Notably, non-residents experienced a 51% increase in spending, although their overall impact is limited, due to their small share of total spending in the sector.
