With the financial support of the National Wine Agency and the organization of the agency's contractor German marketing company "ff.k Public Relations", a group of 10 German wine professionals visited Georgia.
The group consisted of sommeliers, representatives of the commercial sector and the media.
Within the framework of the 5-day tour, the guests visited Georgian wine-producing companies in Kartli and Kakheti and tasted different styles of Georgian wine.
In order to promote Georgian wine and increase its export potential, the National Wine Agency started cooperation with the German company "ff.k Public Relations" since 2021. The active promotion campaign continues this year as well.
Germany, the largest wine importing country in Europe, has been added to the list of strategic markets for Georgian wine since 2020 and has steadily gained a place in the top ten export countries. In the first quarter of this year, 300 thousand liters of wine were exported from Georgia to Germany, the increase compared to the same period last year was 31%.
