"There is intense competition in the organized FMCG market, which is evidenced by short-term market share fluctuations," TBC Capital's updated review of the fast-moving consumer goods (FMCG) sector reads.

The 9-month FMCG review shows that the FMCG market in Georgia is growing amid regional expansion. According to the latest data, the distribution of organized FMCG market revenues between Tbilisi and the regions is as follows: Tbilisi - 61.4%; Regions - 37.6%.

All this is evidenced by the increasing trend in  the  number of new stores in the regions; in May 2024, 1,456 chain stores were opened in the FMCG sector in the regions that is a 35% increase. The study also found that more than 50% of the retail sector is accounted for by four market players:

The research also revealed that four market players account for more than 50% of the retail sector:

• Daily Group - ("Spar" - 12%, "Magnit" - 10.4%, "Daily" - 5.3%, "Gvirila" - 3.4%) - 31.1%;

• Nikora - 19.4%;

• Ori Nabiji - 18.8%;

• Carrefour - 11.1%;

• Agrohub - 4.4%;

• Goodwill - 4.0%;

• Universami -2.8%;

• Fresco -2.1%;

• Express kseli  - 1.5%;

• Zgapari - 1.4%;

• Madagoni - 1.4%;

• Euro product - 1.1%;

• Smart - 0.8%.