As part of the Starring Georgia project, a concert by Justin Timberlake will take place at the Dynamo Arena. According to the founder of the Association of Restaurateurs Shota Burjanadze, such events will greatly boost the tourism sector and accelerate Georgia's development into a center of star tourism. In an interview with Commersant, Burjanadze says that in the future, in order the tourism industry to develop and healthy function, the project must be transferred to a private investor.
"The projects like Starring Georgia are right and justified, it would be more correct if a private person carried out it. If top stars’ arrival in our country becomes a tradition, that will be very good."
Dubai if a center of Starring, in our region Georgia could become such a center. Tourism is a sector that fills the gap in economy, so it is especially necessary to take the right steps. Most ticket holders will not be tourists, but if expectations are created, then along with Georgians, foreign tourists will also buy tickets. This gives tourists from neighboring countries a chance to come just for the concert, as well as tourists who are already here, to become interested in the idea of Starring and go to the concert. Such concerts will boost the country’s popularity. "In my opinion, such tours would be viable without government subsidies. For the initial stage this approach is correct, but I believe it should be transferred to private ownership as profitability increases," Shota Burjanadze notes.
