"Sairme" and "Akhali Sairme" hotels are already accepting bookings for 2024 - occupancy at the resort significantly exceeds last year's figures
Hotels located in the mountain resort of Sairme do not complain about the lack of bookings and have positive expectations for the current season.
According to David Berozashvili, Head of sales & marketing and reservations at Sairme Resort, the first quarter of 2023 started well, the number of bookings is the same as in 2022.
“The pandemic has impacted the tourism sector and our hotels are no exception. Despite the difficulties, in 2021 our both hotels reached high occupancy levels exceeding the pre-pandemic. The start of the summer season of 2023 was quite positively. Occupancy is the same as last year; we are receiving bookings for 2024,” he notes.
Most visitors are citizens of Georgia, Europe and the CIS countries. Compared to last year, the number of tourists from the Persian Gulf countries has decreased by 70%.
The number of holidaymakers increases during the summer that affects the hotel’s occupancy. Sairme hotels complain about qualified staff shortages as well as other tourist facilities for which this problem is acute.