Mtis Tskali (Mountain Springwater) will release a drink processed with the use of the new technology to the market in November. The drink in 0.5 l and 1 l bottles was produced with direct participation of the Italian factory. Businessman Temur Chkhonia claims that the water will have a different chemical composition making its taste unique.
" A very successful Italian factory that manufactures special devices, filters, mechanical and chemical purifiers studied our water well for 6 months. They studied the composition of water with special filters. Each water has its own specific composition. Our water will have an incredible composition and we recommend you to drink it," says Temur Chkhonia.
In the businessman’s words, they have managed to increase water consumption with proper marketing campaigns and proper supply cycle. He adds that "Mtis Tskali" is not going to appropriate the shares of other companies in the market. The goal is to increase the demand for water and its consumption to 300 mln liters.
"Water consumption in Georgia was 100 million liters. We have increased consumption to 130 million liters. That is, we did not want to redistribute the share, but increased the demand. People really need to consume 2 liters of water. Our marketing activity is right. We have not taken anyone's share. We will increase water consumption to 300 million liters.
The share of 100 million liters produced by our competitors will remain with them. Our goals and views are completely different. Approaches and technologies vary and are very modern. We are not anyone's competitor. We are separate and are engaged in the industry development.
