"We expect 5.3mn tourists to visit Georgia in 2025 in our baseline scenario, up from 5.1mn in 2024. In a pessimistic scenario, we do not expect a sharp decline in tourist arrivals, as tourists from the Middle East and Asian countries are expected to continue growing, having already shown growth during the turbulent year of 2024. Additionally, possible reopening of the Azeri land border is upside for tourism"- Galt&Taggart weekly review reads.
Galt&Taggart also projects tourism revenues at $4.5bn in 2025, up from $4.4bn in 2024.
