At a meeting of the temporary price investigation commission, Carrefour Georgia CEO, David Karkashadze, said that 80% of the company’s rebates (cashback) are used to lower shelf prices. In his words, this mechanism allows to keep prices for essential products like sugar, oil, buckwheat, bread, and rice affordable and to control prices.
Karkashadze pointed out that since Carrefour entered the Georgian market in 2012, it has implemented international retail standards focusing on discipline, consumer protection, and supporting local producers. He explained that the rebate system serves both as a service to suppliers and as a tool to reduce product prices for consumers.
The company monitors a so-called “sensitive basket” of primary consumption items from its 40,000-product assortment. This basket includes fast-moving and high-demand goods, ensuring their prices remain accessible to the public.
The commission session also included major FMCG sector companies such as Ori Nabiji, Nikora, and Daily Group. The discussion aims to examine market structure, pricing chains, and operational processes within the sector.
