The upward price trend for raw materials for chocolate production continues worldwide. Over the past year, chocolate price has increased by about GEL 25 per kilogram. “Commersant” was interested in how the price spike in raw material has affected the Georgian market. According to the marketing department at Barambo, to keep prices has become a challenge for the company. Initially, Barambo managed to maintain prices by using its stocks, but ultimately the company had to hike prices for its products.
"The rise in global prices for raw materials for chocolate production has been a major challenge for the company this year. 70% of the raw materials for Barambo products are imported, so our prices largely depend on imports. The company had to adapt its pricing policy to global market trends, constantly taking into account the needs of customers. "At first, prices were maintained by using the stocks, then by reducing the margin, in the end, the price of the products increased by about 10%," - they say in the company.
In the words of Barambo spokeperson, despite the challenges in the confectionery sector, sales remained at the same level as last year. Ice cream sales grew by 20% in 2024. Candy sales shop up especially on New Year days. Gift sets of chocolates and candies were particularly in demand.
“Overall, ice cream sales soared by 20% in 2024, while, amid the current challenges, sales in the confectionery segment are identical to the previous year.” In the run-up to the New Year, a noticeable upward trend in sales of gift sets of sweets and chocolate was recorded and every year Barambo offers its customers something new. At the same time, the demand for caramel products is declining annually," the company's marketing department notes.
