Nikora, Ori Nabiji and Carrefour are the top three in terms of the organized FMCG market share, according to TBC Capital's updated overview of the fast-growing FMCG industry.
The growth rate is expected to stabilize in 2024 mainly due to naturl demand, as per the review.
The FMCG market grew at 37% YoY in 2022. The growth rate is expected to stabilize in the 2023-2025 period.
Organized FMCG market players are expected to increase their presence in the regions as it is fast-growing and makes up 66% of the total market but the penetration level remains low (16%).
In 5 months of 2024, significant changes have not been recorded in the list of the major market players. More than half of the organized market players still remain among the top players.
As of 5 months of 2024, shares of organized FMCG market players are as follows:
"Nikora" – 18.9% ;
"Ori Nabiji" - 18.8%
"Carrefour" - 13.6%;
"Spar" - 12%;
"Magnit" – 9.7%;
Daily - 4.8%;
"Agrohub" – 4.4%;
"Goodwill" – 4%;
Gvirila - 2.9%
Universami - 2.8%
Fresco - 2.1%
Express kseli - 1.4%
Zgapari - 1.4%
Madagoni - 1.2%
Euro product - 1.2%
Smart — 0.8%.
