GEPHERRINI products will be sold on the Italian market by the end of this year. The company founder Ilia Geperidze says that their products will be sold online in Italy at the first stage.
According to Geperidze, GEPHERRINI is also interested in the Japanese market and is actively working on the issue. Apart from that, the company founder notes that GEPHERRINI will also be sold on the Canadian market from December.
"The Georgian market is declining, we are mainly focused on export. About 10-15% of our products are sold on the local market. I can say that our export is growing, and we expect it to double by the end of the year. We had a contract with China that has already begun to be performed. In China, we have two physical stores, our products are also sold online. We are set to sell them in Italy, and launch talks with Japan. In addition, the online platform is ready for the Canadian market. At the first stage, we’ll have an online store but also consider opening a physical store," says Ilia Geperidze.
The company plans to add 2 stores in Tbilisi. In Ilia Geperidze’s words, the first branded store will be opened in about a month, the second - by the end of the year. The investment cost of the project will be approximately $100,000 .
Note: GEPHERRINI is a Georgian brand that produces bags, wallets, shoes and accessories. The company carries out exports to 13 countries. This year, the brand will be sold on the Canadian and Italian markets.
