One of China's most popular influencers is no longer able to flaunt his wealth on social media. Chinese social media influencer Wang Hongquanxing, who earned the moniker "China's Kim Kardashian," is suddenly a lot less influential in his homeland after the Chinese government's Cyberspace Administration watchdog issued a ruling that social media users—including high-profile influencers like Wang—were barred from creating "ostentatious personas."

Wang had previously bragged about owning seven high-value properties and claimed to have never left home with less than $1.4 million worth of jewelry and clothing.

The ruling comes as China has been increasingly sensitive about wealthy individuals flaunting their affluence as the country faces a significant economic downturn.