Twitter has launched its new logo, dropping the blue bird on its website for an X as part of a wider rebranding.

The social media network’s site on Monday showed the company’s new logo: a white X on a black background.

Twitter owner Elon Musk and its Chief Executive Officer Linda Yaccarino unveiled the new logo for the social media network.

X is here! Let’s do this,” tweeted Yaccarino, who also posted a picture of the logo projected on the company’s offices in San Francisco. The new logo is the latest change since Musk bought the social media platform for $44bn last year.

On Sunday, Twitter’s billionaire had said in a series of posts on his account that he us looking to make the change worldwide as soon as Monday.

Musk tweeted: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds”.