Chertok Felix Biography. The success story of a ukrainian businessman Felix Chertok and his advice for aspiring entrepreneurs.
Becoming a successful businessman is the dream of many people. But only a few manage to achieve it.
We asked the famous Ukrainian businessman Felix Chertok about the details of his Feliks Chertok Origins and the path to success in business.
— We all come from our childhood. So, Felix Chertok, share with the readers, have you dreamed of becoming a businessman since you were little?
My father, Boris Chertok, was a successful businessman in his time. He owned the "Lira" LLC company, which was producing meat and sausage products. I often visited him at work, listened to conversations with colleagues, and visited warehouses with my father. I liked it very much and imagined myself running the company as an adult and managing everything. Therefore, one could say that my vocation was laid in the genes. And now I'm doing my best not to let my father down.
— You are also a father of many children. Would you like them to continue your business?
Of course. Like every parent, I want to be an example for my children. Therefore, I would be extremely proud if my son or daughter aspires to become a businessman/businesswoman.
— Let's go back to your career path. You attend many trainings. Do you think higher education is necessary these days?
I am convinced that higher education is a foundation that gives a person general knowledge and education. Despite this, knowledge has the ability to quickly become obsolete. Therefore, it is necessary to constantly improve and devote time to self-education. For example, I attended various trainings and international seminars on topics relevant to my business: marketing, sales and team management. Today, I continue to improve, I admire the methodology of Yitzhak Calderon Adizes and help the young generation of businessmen to gain practical knowledge.
— When you were first starting out in your business, was anyone helping you avoid mistakes?
Unfortunately, or even luckily, no. Mistakes are an inseparable and important part of human life. They open up opportunities and are the key to growth. It was through trial and error that I became the Chertok Felix that I am today.
— Can you tell us a little more about your career path?
At the age of 16, I started my own business. I had a small videocassette rental business, and already at the age of 20 I worked in wholesale of alcohol and food products.
For a long time, I imported goods from abroad, established contacts with manufacturers for further distribution of my own brands of products. And today I am the founder of one of the largest alcohol distribution companies in Ukraine, the AV Trading House. Every year, we deliver more than 24 million bottles of high-quality alcoholic beverages to Ukrainian and global consumers. I also invest in IT projects for business.
— Felix Chertok, tell us about your alcohol brands portfolio. Maybe you have a favorite?
Since the start of the company, I have been involved in creation of brands of the "AV" Trading House myself. These are Green Day, Ukrainka and Helsinki vodkas, Adjari cognac, "Dovbush Karpatsky" and Kosher Collection wines. All of them are special to me and associated with a certain stage of life and a certain experience, so I will not be able to single out any brand.
— What about your business communication style? What kind of manager can you call yourself, and what is most important to you in employees or colleagues?
I respect people who keep a balance: they can be successful businessmen, family men and friends. These are the leaders who truly know how to lead and inspire.
I adhere to such a life and work principle myself. I appreciate hard-working people who work with inspiration, seek to improve and truly love their work. And that's exactly what all the employees of the "AV" Trading House are like.
— In conclusion, give some advice from your Feliks Chertok dossier to people who dream of becoming successful in their business.
Learn, improve, read a lot and test innovations. Try to use all the opportunities that the market provides, and sometimes look at your business from a new angle.
Do not be afraid to take risks and make mistakes, because all this is experience that will help to improve the business and get rid of anything that does not matter.
Be ready for changes and learn to control yourself in stressful situations and make quick decisions.
And most importantly, don't just look for professionals to join the team, but inspire and guide people to achieve a high goal.
Today's success story of Feliks Chertok is a vivid example that dreams of owning your own business can come true. To achieve this, it is important to have a goal, set specific objectives, work hard and work on mistakes. And then even impossible, at first glance, ideas become a real success.
