2024 turned out to be full of challenges for chocolate manufacturers. As the price of raw materials are on rise, it led to an increase in the price of products. "Barambo" company claims that initially they’ve managed to maintain the price at the expense of stocks, then they lowered the profit margin, but in the end they had to increase the price of the products by 10%.
"This year, the increase in global prices for raw chocolate has become a major challenge for the company. Barambo imports 70% of the raw materials for its products, our prices are largely depend on imported raw materials. The company adapted its pricing policy in accordance with global market trends bu always takes into account the needs of customers. Initially, the price was keptthanks to the stocks, later to some extent, the price was maintained by eliminating the markup, and as a result, the products price hiked by about 10%, the company told Commersant.
In the pre-New Year period, demand for gift assortments of candies and chocolates has increased. The company says that demand for caramel candies is decreasing every year.
In 2024, the sales volume of "Barambo" ice cream soared by 20%. As for the confectionery product, amid the current challenges, the sales is the same as last year.
