“Gtex” is expanding its brand portfolio. The company is negotiating with luxury brands. The brands will appear on the Georgian market in different formats in the summer. We are talking about 3-4 brands. “Commersant” spoke with CEO at Gtex, Ana Kapanadze refrained from disclosing information, but said that negotiations are underway with premium brands, which differ from the brands in the company’s portfolio.
"We are keeping the details under wraps for now, but we will make them public in due course. At the moment, we have not decided to announce it out loud. In the summer, we want it to be seasonal. We are talking about 3-4 brands. It will be a slightly different format- luxury brands, not mass-market brands like those that are already in our portfolio. For example, OVS and Penti, etc. These are more mid-range brands . They do not enter Georgia for the first time. They are already partially represented. "Not officially, but by franchise," Anna Kapanadze stresses.
