“Amid a growing popularity
of Georgian wine in China, the development of tourism relations is also very real. This is a very large and
potentially profitable market from where a lot of tourists can be attracted,
but for this purpose marketing campaign should be launched,” Maya Sidamonidze, the former head of the
National Tourism Administration , says.
The other day, the Ministry of
Economy held a presentation of the
country's opportunities in the tourism industry for Chinese tourism companies.
According to the Minister of
Economy Natia Turnava, the number of tourists from China who visited Georgia
increased by 75% in 2018 compared to 2017 while in 8 months more tourists arrived in the country
in 2019 than in the previous year.
The launch of direct
flights from Georgia to China has positively affected the growth of the tourist
flow. In particular, China Southern
Airlines flies to Beijing and Urumqi four times a week.
Maya Sidamonidze says that
despite the impressive growth, the number of tourists from China is not large
and the country has great potential to
“Georgia has great potential to attract Chinese tourists that
is quite real. This requires a more active marketing campaign and an increase
in the number of direct flights between Georgia and China, ”she notes.