"The prices of our products have increased by 4-6% due to various
factors," CEO of Beko Mehmet Melek told Commersant.
According to Melek, the price changes were caused by three reasons such as an increase in the transportation costs and components in China, the lari’s devaluation.
"Before the pandemic equipment container shipment from China cost $ 3200-3500, during the pandemic the transportation costs increased to $ 8000-9000. In early 2020, if I am not mistaken, the lari stood at 2.75-2.85 and at the end of the year - 3.30.
All brands buy scrap in China that increased in the price. All this has affected not only Beko, but all brands that have already increased prices or will be forced to hike them in the future, "- Mehmet Melek notes.
In Mehmed Melek’s words, February started very well for Beko and compared to the first week of February 2020 the sales increased by 35-40%. In January, the sales declined due to restrictions bu the company offered online sales.
“Online sales increased by 169% in 2020 compared to 2019, online sales at Beko Technoshop grew by 122%," - Mehmet Melek notes.
Mehmed Melek named the four best-selling products during the pandemic: computers, freezers, stoves and TVs.
CEO of Beko notes that the company didn’t terminate exports of products even during the pandemic as they did not want to cause discomfort to the customers. If the country avoids a third wave of coronavirus, Beko will expand and add branches in the regions.