After a ski lift accident
in Gudauri, when typing in the Youtube search
bar for Gudauri or Skiing in Georgia 7 out of 10 videos highlight the incident.
Obviously, this is the kind of advertising that is undesirable
for the development of ski resorts in Georgia, but the National Tourism
Administration believes the accident
will not cause problems for the tourism sector.
In particular, the Administration reports that some tourists who got into an accident on
the ski lift returned to Gudauri after
spending a night in the hospital. At the stage a large number of tourists is staying
at the resort and all the tracks are functioning with a full capacity.
"We are conducting an active marketing campaign to popularize Gudauri in international markets , in exhibitions, on the Internet. We also stimulate the arrival of foreign reporters in Gudauri.
According to Maya Sidamonidze, the former head
of the National Tourism Administration, the very fact that the incident
occurred and received such publicity is certainly negative, but now the
administration should oppose active actions to this.
"What happened in
Gudauri has not yet affected the influx of tourists, and if active information campaign
continues, the ski lift accident will not have long-term consequences for the
The number of tourists in Gudauri is
constantly growing and the requirements
for infrastructure and security should be as tight as possible, "she says.