CEO of Schuchmann
Wines company can’t sum up the
results as the pandemic is not end and the crisis will continue.
“Our business is diversified,
we work in different directions, but the main driving force during the crisis
was export thanks to which we can avoid layoffs and pay cuts, ”she notes.
According to Nutsa Abramishvili,
the tourist season has not ended and local tourists still continue to come to
the chateau, but still the total number of tourists has decreased by 50% and
domestic tourism can’t compensate for the losses from international tourism.
“Domestic tourism has activated
that somehow keeps us afloat. Our
hotels, restaurants, spas, are not closed, everything is working and continue
She adds that consumer
behavior in Georgia has changed by 100% and locals are getting acquainted with
the regions of their home country that positively affects the hotel sector.
“The season is still going on
and we can’t compare the current figures with last year's, the hotels are occupied
by 40% that is a good figure amid the lack
of foreign tourists,” Nutsa Abramishvili says.
the company has very positive expectations, but it is
still a long way to go in
achieving normalization of the
“We’re sure that the recession will definitely give way
to growth, but it will take time and one of the first things we need to do is to better
manage risks,” she stresses.