“The Georgian government
creates unequal conditions in the country's retail market setting Carrefour network in a privileged position.
Unfair competition and lack of
transparency in the market also complicate the situation, ” Sofio Kordzakhia,
General Director of the company Fresco, says.
According to Kordzakhia, the
company has repeatedly said about inequality in the retail market.
“In theory, any company that sells the same goods as we
can be considered to be in competition with our business but in reality everything is
different. There are no equal conditions for everyone in Georgia yet. business
is under pressure from a pandemic, various regulations, the national currency’s
instability and inflation. Huge organizational, human and financial resources
are spent to overcome these circumstances. The situation is aggravated by the
lack of transparency in the sector and a single standard, as well as a shortage
of qualified, responsible and reliable staff, ”she explains.
Despite all the problems, Fresco continues to expand its network and opens a
new supermarket in one of the districts of Tbilisi.
“Over the past years we worked
hard to increase the efficiency of the company, and are set to expand the
network. Our basic model remains unchanged - we build buildings on our own
land, with our money and run our
business. The pandemic has brought with it a new set of challenges but still we continue to expand and open a new branch in
one of the districts of Tbilisi, ” Sopho Kordzakhia notes.