The automaker will unveil a vehicle bearing the Mustang brand that's not a two-door car.
Ford has apparently learned from brands like Porsche, Lamborghini and Jeep that even ardent fans will forgive the use of a brand name on a once-unthinkable type of vehicle. That's as long as the new vehicle maintains some core aspects of the original and as long as the original vehicle that made the brand carries on as well.
Ford provided this teaser image of the crossover SUV before Sunday's launch.
Much remains unknown about the Mustang Mach-E, but Ford could ease concerns over the choice of names by ensuring that it offers performance that lives up to the Mustang name.
There is no sign that Ford will stop producing the Mustang coupe, which is certainly the automaker's most iconic model worldwide. Ford recently introduced the Shelby GT500, a supercharged 760-horsepower Mustang that is the most powerful factory-produced car the company has ever made.