European Union will be target audience for Georgian tourism

European Union will be target audience for Georgian tourism

access_time2018-01-05 09:45:43

"The European Union will be our target audience in 2018," the head of the Georgian National Tourist Administration Giorgi Chogovadze says.

 

According to him, the development of the tourism industry is of great importance for the country, since the influx of foreign tourists provides not only incomes, but also creates new jobs.

 

"In recent years, we are actively and dynamically developing tourism and our actions both inside the country and abroad led to a record annual growth of the tourist flow. In 2017 we saw a record number of foreign visitors, which reached 7.4 million people. The revenues of the tourism industry amounted to $ 2, 7 billion," he notes.

 

In his words, the tourist flow will keep growing  in 2018, and the administration intends to pay special attention to attracting wealthy guests.

 


"This year we again expect  tourist numbers to  grow and will do everything on the international market to further increase the popularity of Georgia. We will continue working in the countries that can be the source of the influx of wealthy tourists, " Giorgi Chogovadze explains.

 

In particular, the administration wants to focus on the development of business tourism.

 

 "We’ve set a special bureau, which includes representatives of 50 leading travel companies," he says.

 

The head of administration believes that attention should be also paid  to medical tourism, one more promising direction which is currently underdeveloped in Georgia.

 

"All in all, the European Union will be our target audience in 2018," Giorgi Chogovadze concludes.





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