The pandemic has dealt a major blow
to the beauty salon industry- demand has
dropped significantly, salon costs have risen forcing them to struggle to stay
According to the Crystal beauty
salon, demand fell by almost 90% that means its bankruptcy.
“We are going through hard times and have to work in compliance with
all safety standards, but the number of clients has decreased by 90%. At the same time we were
forced to cut the staff. At first, we
had to spend a lot on the epidemiological safety measures but gradually the
situation stabilized,”- the beauty salon
manager Nato Shakaridze says.
Irma Saralidze, the
manager of "Diamond" beauty salon, notes that the demand decreased by
only 30% thanks to the fact that t prices for services were not hiked.
“People try to avoid entering
the beauty salon and come here only if absolutely necessary. Apart from that, the
purchasing power of the population has decreased and most of our clients refrain
from expensive and unnecessary services, ”she notes.
pandemic, many beauty salons have switched to working on call.
In the words of the manager of Beauty Express salon Nona Zhamierashvili,
clients receive services at a salon and they also work on call, but despite the
difficult situation in both segments, it is still afloat.
decreased, until the pandemic is completely over, the situation in beauty
salons will not improve, ”she points out.