British F&F and French Jennyfer are leaving the Georgian market. Recently both stores have kicked off the final liquidation sales and offered the products at a very low price.
Commersant was told at the company that the two brands have been in liquidation for a long time that was caused by the change of brand strategy and is not related to Georgia or the economic problem.
"These two stores have began the liquidation process a long time ago related to the change of brand strategy in relation to international markets. The retailers will pay more attention to local markets. The date of closing the stores is unknown, but they will be replaced by other international brands, ” the company says.